Framework: Brand Identity Prism

Define and Illuminate Your Brand’s Identity

The Brand Identity Prism is a powerful framework that helps you uncover and articulate every dimension of your brand’s personality and positioning. This Brand Framework Mini-Guide guides you through the six facets of the prism, ensuring your brand’s internal and external identity align seamlessly. Whether you’re shaping a new brand or refining an existing one, this guide equips you to build a brand that’s clear, consistent, and compelling.

Why You Need This Guide

The Brand Identity Prism helps you go beyond logos and taglines to define what your brand truly represents. This guide simplifies the framework, showing you how to use it to strengthen your brand’s strategy and communication.

• Clarify Your Identity: Understand how your brand is perceived and how you want it to be perceived.
• Unify Your Messaging: Align every touchpoint with your brand’s core identity.
• Strengthen Emotional Connections: Build trust and loyalty by creating a cohesive and authentic brand presence.

What’s Inside

• An easy-to-follow breakdown of the six facets of the Brand Identity Prism: Physique, Personality, Culture, Relationship, Reflection, and Self-Image.
• Step-by-step instructions to apply the framework to your brand.
• Practical examples from successful brands that leverage the prism for clarity and consistency.

Illuminate Every Facet of Your Brand

Your brand is more than a logo—it’s an experience. Use this Mini-Guide to uncover the full spectrum of your brand’s identity and create a strategy that’s authentic, aligned, and unforgettable.